AHH is an African-focused health asset management entity which is committed to investing in and transforming healthcare assets across Africa through innovation and technology. Our goal is to develop high-quality healthcare facilities, roll them up under a common management entity, and lower the cost of care delivery. We presently own and operate 19 hospitals and clinics Ghana and in Lagos, Nigeria, which are undergoing our unique across turnaround process and operational overhaul.
We are recruiting to fill the position below:
Job Position: Marketing Associate
Job Location: Lagos
Objectives of Role
The primary objective of the role is to collaborate with the marketing team in all aspects of its operations, with the optimum goal of helping grow our brand’s influence while boosting brand loyalty and awareness.
The Marketing Associate’s core duties will include planning, implementing, and monitoring marketing campaigns across all networks, periodically updating CarePoint website with pictures, including local and international health-related contents, creating contents for/and designing brochures and flyers and other digital marketing tools, crafting and sending seasonal bulk SMS to both existing and potential clients.
Conducting Market Research:
Working with our on-ground staff at CarePoint hospitals and interacting with patients and potential clients to understand the market requirements at an individual hospital level.
Interacting closely with patients and potential customers to understand who they are, what their health care requirements are and how to connect with the target markets.
He/she will advise the team on strategic locations/spots to conduct outreaches, also plan and execute this strategy.
Manage and collaborate with vendors and stakeholders, identify and initiate partnerships with new vendors and stakeholders.
Design of company brochure, flyers, branded t-shirts, logos, signposts, and all other marketing tools. Design and edit all brand marketing materials such as flyers, etc.
Develop and monitor campaign budgets
Prepare accurate reports on our marketing campaign’s overall performance on a monthly basis
Coordinate with advertising and media experts to improve marketing results
Sourcing, writing, editing and creating content for CarePoint marketing platforms
Strategizing with the team to come up with fresh, innovative ideas/or modify existing ones
Developing, providing topics, sourcing for images, editing and publishing content
Manage and maintain a vibrant and engaging social media presence to grow current following by at least 100% by the end of the year
Identify the latest trends and technologies affecting our industry
Evaluate important metrics that affect our website and social media platforms traffic, service quotas, and target audience
Design all aspects of our digital marketing including our marketing database, email, and display advertising campaigns
Managing and coordinating on-ground marketing initiatives, might include traveling across various CarePoint hospitals often to collect survey information, feedback etc.
Report writing on marketing update and activities to come.
Work with your team to brainstorm new and innovative growth strategies
Experience and Skill Required
A Bachelor’s degree in Marketing, Branding and Communication, Public relations or any other related discipline.
A Master’s degree or progression towards a Master’s degree in similar field will be an added advantage.
At least 2 – 4 years working experience in Marketing, Sales, Branding and Communication, Public relations and other similar field
Experience in art direction, graphic designing, content writing, video editing, and social media management will be an added advantage.
Highly creative individual, with a strong grasp of current marketing tools and strategies as well as the ability to lead integrated marketing campaigns from concept to execution.
Ability to multi-task effectively in a high paced environment.
Excellent oral and written communication skills necessary to produce proposals, reports, analysis and presentations.
Ability to develop relationships and encourage influencer organizations, corporate customers, and independent customers to continue to use CarePoint healthcare facilities.
Able to organize, synthesize and respond to complex information to achieve marketing goals.
Self-starter, comfortable in a deadline-oriented environment, demonstrated skills in delivering results.
Familiarity with the healthcare environment could be an added advantage.